E! News Illustration / Photos Courtesy of Amazon
We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
As your trusty Gen Z/ Millennial Shopping Editor who definitely spends too much time doom scrolling on social media, specifically TikTok, I’m happy to report Amazon has a treasure trove of viral TikTok finds on sale right now! So, you can finally snag those viral TikTok products without paying full price. Our team has been hard at work, scrolling through countless TikTok recommendations to bring you the best of the best—because we know you love a good deal just as much as we do.
Right now, you can grab discounts on everything from your For You Page: #BeautyTok skincare essentials, cleaning gadgets, handy kitchen tools, and trendy home decor. But with so many options, shopping Amazon's trending products can feel like an endless scroll.
That's why we've done the heavy lifting for you. We've curated a list of the top 20 #TikTokMadeMeBuyIt items that are too good to miss. Each product has been handpicked for its popularity, value, and product reviews so you can shop with confidence. From beauty must-haves to home essentials, these deals are sure to make your cart (and wallet) happy. All that’s left to do now is Add! To! Cart!
Shop Viral TikTok Beauty Products
Kitsch Satin Heatless Curling Set
This silky satin hair curler will give you amazing curls without the damage of heat tools. Pro tip: Wear it to bed and wake up with a flawless mane.
$11.75$18Amazon
- Reviewers say: "I was very skeptical of this working for me (thinking my hair is so fine that it would just slide off in my sleep) but let me tell you! I woke up this morning, sleepily stumbled into the bathroom and with my eyes still half closed took my hair out. My eyes shot wide awake when I saw the natural-looking waves growing out of my head. I am in love!"
- Why E! loves it: Has over 10.7K five-star ratings and is comfortable to sleep in.
L’Oréal Paris Telescopic Lift Washable Mascara
Mascaragate had the Internet buzzing. Now you can test the volumizing and lengthening magic of the viral L'Oréal mascara for yourself—for less than $10!
$9.03$14.99Amazon
- Reviewers say: "I love it, it lifts my eyelashes to the sky, you seriously have to try it, it's wonderful."
- Why E! loves it: Has over 1.2K five-star ratings and doesn't smudge.
LOVEPS Hair Dryer Without Diffuser
TikTok swears by this little Loveps blow dryer as one of the best Dyson dupes on Amazon. Its compact, foldable design makes it perfect for frequent travelers.
$33.99Amazon
- Reviewers say: "This caught my eye because it looked like a version of the EXPENSIVE brand (you know what I am talking about). Hesitated but the price dropped even lower so I thought I would give it a shot. Love it! Nice airflow on low setting — not too wind-tunnely or too hot. The magnet attachments are so easy to switch out. Compact design and lightweight. Turned out to be a really good value."
- Why E! loves it: Has a 20% off coupon (make sure to check it off) and 3.8K five-star ratings.
REVLON One Step Volumizer PLUS Hair Dryer and Styler
One of the most viral TikTok products ever? The Revlon hair-dryer brush. It gives you salon-quality blowouts at home for a fraction of the cost and in half the time. Yes, please!
$37.56$69.99Amazon
- Reviewers say: "I never really learned how to blow dry my hair as I had difficulty handling a separate brush and dryer. I ended up with a mess. This tool resolved my issue completely. As a curly girl, a smooth hairstyle is sometimes desired. The results are amazing. It dries my hair quickly and I am able to create smooth styles and incorporate my natural tendency for curls."
- Why E! loves it: Dries hair fast, and has over 362.3K five-star ratings!!
Crave Naturals Glide Thru Detangling Brush
As a curly hair girl, I have TikTok to thank for introducing me to the first detangling brush that glides through my hair painlessly. Trust me, you won't regret it!!!
$14.49$19.99Amazon
- Reviewers say: "This brush has made a world of difference for me! My detangling time has been cut down significantly! In addition to making the process so much easier, It really does define the curls. Curls I never knew I even had! I don't know how I ever detangled my hair efficiently before having this brush."
- Why E! loves it: Has over 60.9K five-star ratings, and comes in a variety of cute colors.
COSRX Snail Mucin 96% Power Repairing Essence
You don’t have to jump on every skincare trend you see on TikTok, but COSRX snail mucin is definitely one you should try. Using this slimy (but good) product between retinol sessions will leave your skin feeling super hydrated and refreshed.
$13.99$25Amazon
- Reviewers say: "I just ordered my third bottle! I've struggled with dry skin for as long as I can remember, but COSRX Snail Mucin 96% Power Repairing Essence has been an absolute game-changer for me. This essence has become an essential part of my skincare routine, both morning and night, and the results have been remarkable."
- Why E! loves it: Has over 73K five-star ratings and is E! editor-approved!
Shop Viral TikTok Fashion
SATINA High Waisted Leggings
Amazon reviewers can’t get enough of these viral workout leggings, and it’s easy to see why. With convenient pockets, they’re incredibly stretchy yet completely non-sheer.
$18.99Amazon
- Reviewers say: "This is my second time buying these leggings and I’m still in love with them to this day. My first pair lasted me almost 3 years and I wore them SO many times. They’re the definition of “butter soft”. I have to remind myself to change into my pajama pants before I go to bed because they’re so comfortable that I forget I’m wearing leggings!"
- Why E! loves it: Available in both a standard and plus size, making them a perfect fit for everyone.
Shop Viral TikTok Home Products
BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
Millennials on #CleanTok are raving about this Bissell little green machine, and we’re hooked too. It gets out even the toughest of spots and has gained the stamp of approval from this E! editor.
$85.75$123.59Amazon
- Reviewers say: "After three years of throwing parties, crafting marathons, and using our carpet as a buffet table, our builder-grade carpet looked like a crime scene. Enter the BISSELL Little Green Multi-Purpose Portable Carpet Cleaner. It tackled old, stubborn stains like a champ. Spilled wine from last year's New Year's bash? Gone. That mysterious blue splotch from a particularly intense crafting session? Vanished. Our carpet now looks almost brand new, and I swear it’s even softer."
- Why E! loves it: Has over 62.7K five-star ratings, and features user-friendly controls.
Fullstar Vegetable Chopper
Meal prep has never been easier with this veggie chopper that comes with four interchangeable blades.
$29.97$49.99Amazon
- Reviewers say: "We love this chopper!! it is easy to use, easy to clean and cuts onions and other veggies quickly and precisely. It is easy to clean and a great addition to our kitchen."
- Why E! loves it: Has over 80K five-star ratings, and works on all types of veggies.
LEGO Icons Flower Bouquet Building Decoration Set
Putting together this 756-piece Lego flower bouquet will take you right back to your childhood, and once it’s done, you’ll feel like the coolest adult showing it off. And let’s be real—you’ll definitely want to share your creation in a TikTok video!
$47.99$59.99Amazon
- Reviewers say: "This Lego bouquet was one of the more difficult ones I'd experienced building since it involved more dimension! The end result was worth it, though. The flowers are realistic and so beautiful, I love that they don't die and are a great coffee table decoration."
- Why E! loves it: Has over 19.8K five-star ratings, and easy-to-follow instructions.
readThe Best TikTok Gifts for Teens They’ll Actually Love and Want
NETANY Drinking Glasses with Glass Straw 4pcs Set
This stunning glassware set is practically begging to be added to your cart. It comes with four glass straws and is perfect for your morning iced lattes.
$14.99$18.99Amazon
- Reviewers say: "I love these glasses. I've been wanting them since seeing a similar product on TikTok. The price is also reasonable. I feel fancy using them with the straws, they are classy but not too bougie. Definitely get them!"
- Why E! loves it: Easy to clean, and has over 7.7K five-star ratings.
Café Casa Milk Frother for Coffee
I learned from TikTok that milk frothers can do way more than just whip up lattes. They’re perfect for mixing matcha powder (seriously, a spoon just doesn’t cut it), making fluffy scrambled eggs, and so much more.
$6.49$24.99Amazon
- Reviewers say: "I found this frother to be quite the steal at the price it is! It’s very powerful and froths beautifully. It is well-built with a heavy, durable base, and has really good weight to it. I like that it has multiple speed options so you can use the light one to mix and the powerful one to froth!"
- Why E! loves it: Has over 5.7K five-star ratings, and is easy-to-clean.
DASH Sous Vide Style Family Size Egg Bite Maker
Making a healthy breakfast has never been easier—or more fun. Thanks to this TikTok-approved egg bite maker, you can now whip up your favorite Starbucks snack right at home.
$41.99$49.99Amazon
- Reviewers say: "I've attempted cooking egg bites with several different molds and cooking surfaces and this is by far the easiest. It is very versatile in the types of bites you can make, it is quick approximately taking 12 minutes a batch, and is easy to clean. Great for families with small kids."
- Why E! loves it: Has over 1.8k five-star ratings, and is worth the price.
AuKing 2024 Upgraded Mini Projector
Get ready to level up your movie nights with this high-definition projector. Just add a great rom-com and a big bucket of popcorn, and you’re all set for an epic at-home theater experience.
$57.97$99.99Amazon
- Reviewers say: "This product is great!! It has a great picture and is good if you are looking for a cheap projector. It is easy to use. This product is great if you don't have a lot of space and you don't have room for a television as it works with the fire stick."
- Why E! loves it: Has over 9K five-star ratings and is easy to set up.
Marycele Candle Warmer Lamp
If you’re always forgetting to blow out candles, check out this flameless candle warmer lamp that TikTok’s obsessed with. It’s currently on sale, so you can enjoy your favorite scents without any fire risks.
$33.99$45.99Amazon
- Reviewers say: "I purchased this in hopes to use candles that I have without burning them due to the smoke residue that they leave. I absolutely love this product! I am planning on purchasing a few more for other rooms. It's a dual purpose – light and allows me to use candles and wax melts. It looks great, comes with an extra bulb, and has a timer because I often forget to turn it off!"
- Why E! loves it: Has a stylish design, and over 1.9K five-star ratings.
Chom Chom Roller Pet Hair Remover and Reusable Lint Roller
Calling all pet owners! Your life (and home) will never be the same without this viral Chom Chom pet hair remover. It picks up fur seamlessly and is on sale for less than $20.
$19.99$27.99Amazon
- Reviewers say: "I recently adopted a pug who was in a bad situation. Her double coat was in terrible shape and she sheds everywhere. I decided to try this after checking the reviews and videos. This is the best thing ever created! It removes the hair from, literally, EVERYTHING! My couch and pillows are hair-free, clothes are hair-free. It works on everything!"
- Why E! loves it: With over 140K five-star reviews on Amazon, it's clear this ChomChom Roller pet hair remover is good at its job!!
Osteo Cervical Pillow for Neck Pain Relief
Attention side sleepers: it’s time to say goodbye to neck pain! TikTok’s latest sleep hack may look a bit quirky, but it’s designed to support your neck perfectly, giving you the restful night you’ve been dreaming of.
$49.99$69.99Amazon
- Reviewers say: "This hollow design cervical pillow is fantastic! From the first night, my neck pain decreased, and I slept better. The unique design perfectly supports my neck, keeping proper posture. It's soft, durable, and stays cool even on hot nights. My snoring has also reduced, making it a great buy for both me and my partner."
- Why E! loves it: Has over 10.8K five-star ratings and holds its shape well.
Shop Viral TikTok Handy Gadgets
Larsa Pippen – The Larsa Light – LED Selfie Light with Clip & Glass Mirror
Ever wonder how TikTok videos manage to look so flawlessly lit? The secret is this handy clip-on light! It’s a game-changer for selfies, beauty tutorials, and making those girls' nights out Instagram-ready.
$29.99Amazon
- Reviewers say: "I honestly Thought this was going to be like the rest but it wasn’t. Not only is it sleek in design, the light is actually really BRIGHT! I have used the cheap ones in the past but they do not get as bright and I love the fact that you don’t have to physically take off and put on a new filter. It also has a mirror on the back!"
- Why E! loves it: Perfect for traveling, and has an affordable price.
CXLL Silicone Straw Covers Cap for Stanley Cup
Spruce up your Stanley Cup with these cute straw covers, fun stickers, and other accessories on Amazon for a steal.
$4.99$8.99Amazon
- Reviewers say: "These were easy to handle and store, are super cute, and most importantly stopped the leaking! Great value for the amount and quality!"
- Why E! loves it: Easy to clean and has over 3.3K five-star ratings.
Realtopdo Snack Bowl with Cover for Stanley Cup
Upgrade your Stanley Cup with this awesome snack bowl that holds all your favorite treats! Plus, cleanup is a breeze—just toss it in the dishwasher when you’re done.
$15.99Amazon
- Reviewers say: "This snack bowl fits my Stanley Cup perfectly, and the material is so flexible! It's a breeze to clean and surprisingly holds a lot more than I anticipated."
- Why E! loves it: Great for movie nights, and holds plenty of snacks.
Looking to shop more viral picks? Heat up your glam this summer with the sunset blush makeup trend that #BeautyTok can't get enough of!
